HEB

I don't think anyone expects a line like this to get into a grocery store.

H-E-B is truly becoming a full service grocery chain with the introduction of their own branded cash back debit card.

While East Texans desperately wait for an announcement that hopefully H-E-B will come to the area, one Dallas suburb known as H-E-B is making the push to bring H-E-B to their area.

This technology could be a viable solution for both stores and customers as we navigate this current environment of labor shortages and higher food prices.

This will just make East Texas H-E-B fans that much more jealous we don't have one.

H-E-B grocery stores are popping up all over the Dallas - Fort Worth metroplex lately. This latest store will be the first for Fort Worth.

East Texans feel very deprived of not having a modern H-E-B in the area. That's why this new store in New Braunfels will make fans in the area very jealous.

This was more than a five-finger discount theft.

And it won't be very far away from a Brookshire's.

It's always a spirited debate as to why H-E-B will never come to East Texas. I thought it would be fun to explore all the talk around the debate.

You couldn't wait until you got home?

"We just don’t need to go poke that bear, so we won’t."