Tara Holley

Tara Holley's first on-air experience was at age 3 on a jingle in Temple, Texas. Radio has been a part of her life ever since. She received a BA in Theatre and Communication in 2004 from McMurry University. Her professional journey includes theatre, Neilsen media research, advertising and marketing, creative writing and scripting, and more. However, radio has always been her first professional love. Tara writes about all things East Texas -- including fantastic food, Texas legends and lore, and lifestyle topics. She loves conversation, comedy, coffee, animals, philosophy, and the arts. Her basic life philosophy can be summed up in the words of the great Bill and Ted: “Be Excellent to Each Other.” Tara received the Mayor's ROSE (Recognition of Service and Excellence) Award in 2021 and the President's Club Award for Townsquare Media Tyler in 2021 for Contributor of the Year. She served on the Heart of Tyler Board of Directors from 2017-2022, was a 2-year Chair for the Downtown Tyler Film Festival, and served on the Tyler Civic Theatre Board for several years, as well. She is currently on the Tyler Music Friendly Advisory Board.'

WARNING: ‘Smishing’ Scam Targets East Texas iPhone Users: Protect Your Apple ID Now!

Ugh, another 'smishing' scam seeks to target East Texas iPhone users. The goal? To steal Apple ID credentials via text messages intended to deceive us all.

5 Breakfast Buffet Foods Texans Should Think Twice About Eating

I'm not sure I can follow this advice. However, some experts say before you hit that hotel breakfast buffet in Texas, consider these five food items they say we may want to skip, according to former hotel employees.

Why Texans Are Putting Tea Bags in Their Cars (Yes, Really)

Hear me out: Put a tea bag in the car. YES. It sounds crazy, but Tyler-Longview drivers are giving it a try—and this is why.

New Starbucks Dress Code Hits East Texas Next Month: Here’s What’s Changing

Starbucks continues to make changes. This time? It's the employee dress code. The change is set to take effect next month. Tyler and Longview stores are likely on the list.

7 ‘Rich People’ Jobs in Texas That Could Change Your Financial Life

Whew times feel a little tough some time. But when times get tough, many Texans may want to look for other job options. These 7 'rich people' jobs in could seriously grow your income.

11 Legit Ways East Texans Are Hustling for Extra Cash in Tough Times

When a Tyler woman asked about side hustles people are using to make more money living in East Texas right now, she received almost 200 responses. People are feeling the pressure and sharing what they're doing to make ends meet.

Is Time Out’s Sign Coming Down? Tyler Residents Weigh In

Crews were spotted doing some kind of work on the old Time Out Gentlemen’s Club sign on Highway 155 and Grande in Tyler, Texas. As a result, it has sparked speculation and local memories.

Texas Travelers: A New Requirement to Fly Starts This May

We've heard the deadline is coming, and now it's almost here. Starting May 7, this new requirement goes into effect that could stop your trip abruptly. Here’s what Texas travelers need to know.

Advice From a Billionaire: What Texans Should Stock Up on as Tariffs Hit

We know that prices will likely continue to rise, and quickly, with these new tariffs in play. This billionaire suggest Texans should stock up on these key items now.

Why Don’t We Have a Third-Party Option in Texas with the Same Chance to Win?

Despite the ongoing back-and-forth and heated debates we see, both between political candidates, on TV, and definitely online, many of us have more in common than we might believe.

Bee Swarm Season in Texas: What You Need to Know This Spring

No, bees don't seek to sting us, but they will if they have to, if they sense danger.

How Will Social Security Change Under the Second Trump Administration for Texans?

Some Texans worry that social security will be eliminated entirely. Others are just curious about what changes will be made to something they've contributed to for their entire working life.