Brookshire's is taking measures to ensure that senior citizens have the time to shop in the company's stores during this busy time for grocers across the country.

Brookshire Grocery Co. will be offering a 5% discount for senior citizens daily through May 5, and will encourage that stores allot the first hour of operations be reserved for these senior citizen shoppers.

The full statement from Brookshire Grocery Co. is as follows:

Effective today, Brookshire Grocery Co. (BGC) is offering a temporary 5 percent daily discount for senior citizens, through May 5, 2020, in all four banners it operates – Brookshire’s, Super 1 Foods, Spring Market and FRESH by Brookshire’s. The discount is available to guests age 60 or older with valid ID.

BGC is also strongly encouraging that the first hour of operations be reserved as a dedicated time for senior citizens. The company is asking for the community’s help in honoring this practice and in moving any senior guests to the front of the check-out line throughout the day.

“Since 1928, courteous and compassionate service has remained at the core of who we are and what we stand for,” said Brad Brookshire, Chairman and CEO for Brookshire Grocery Co. “We believe it is incredibly important for all of us to be kind to those around us. During these times of concern about COVID-19, we are asking you to join in our efforts to take care of our senior neighbors and others who are most vulnerable. We are eternally grateful for our guests for their support and patience, and to our employees for their incredible service, during these unprecedented times.”

BGC has waived fees for all guests on Curbside orders, where available, through May 5, 2020, as another way to help those who are depending on the company for this service. The company is honoring its advertised promotions and prices. However, since ads are prepared weeks in advance, not all featured products will be available due to the current high demand.

Based in Tyler, Texas, BGC is a regional family-owned grocery business that employs more than 14,000 individuals throughout Texas, Louisiana and Arkansas. The company operates more than 180 stores under the Brookshire’s, Super 1 Foods, FRESH by Brookshire’s and Spring Market banners, along with three distribution centers and corporate offices.