There are women's sports with great uniforms and then there are women's sports with not so great uniforms, or as I say, sexy uniforms. Today we are going to talk about the sexy ones that sometimes keeps us riveted to the TV watching a sport that you might not even like just because the athlete looks just plain hot.
When it comes to sponsorship opportunities in pro sports, putting ads right on the athletes means more eyes on your brand. With NASCAR, sponsors can cover a whole jumpsuit with logos and slogans. But with a sport like beach volleyball, skimpy uniforms mean sponsors need to work extra hard to make an impact. Gambling company Betfair is getting more bang for their buck by putting scannable QR codes