Freeze Your Denim Jeans, Don’t Wash Them And Advice From Levi’s CEO [VIDEO/POLL]
If you wash your denim jeans after each time you wear them, you could be going about it all wrong, according to Levi's CEO Chip Bergh. While addressing an audience at a conference earlier in the week, Bergh admits the jeans he was wearing on stage were about a year old and have yet to see a washing machine! He goes on to say, "I know that sounds totally disgusting. [But] if you talk to real denim aficionados, they tell you don't wash your blue jeans."
Apparently he's not the only one giving out this advice, Tommy Hilfiger was caught by TMZ cameras last fall saying the same thing, "I never wash my Levi's."
So with CEO's and fashion designers saying they never wash their denim, what's us mainstreamers to do? Experts offer up the following suggestions as an alternative to introducing our jeans to detergents and the washing machine and potentially fading them sooner than they're designed too, we should spritz our jeans with white vinegar or vodka and then hang them out to air dry and then we should freeze them once a month a to kill smells caused by bacteria. When putting your jeans in the freezer, experts say you should turn them inside out and freeze them at least overnight or leave them in there for at least two days.
Personally, I don't think I could do what these guys do and never wash my jeans and just rely on spritzing them with vinegar and I've got better things to do with vodka than spray it on my jeans! I'll admit, I'll wear the same pair of jeans two or three days before throwing them in the laundry to be washed. I'm in a studio and office all day so they don't get all that dirty, but I don't think I could go without washing them!