It's iPhone 6 day around the world, as Apple's latest model of iPhone arrives in Apple Stores and cellular stores throughout the world.

Imagine you've been sleeping outside in a line for days to be the first person to get your hands on the new iPhone 6 and when you go to open the box to show it to the world on live TV, you drop it, how horrified would you be? Well, that was reality for the first person who bought the iPhone 6 today in Perth, Australia.

While trying to show it off, the crowd around was shocked and horrified (and laughed at) that the poor guy who just bought it dropped it on the ground. See it all go down in the video above.