MoviePass continues to suffer the longest, slowest, and most painful death in business history. Rather than admit defeat, the company is delaying the inevitable. According to an email sent out late last week, they’re still trying to trick former users into re-enrolling in their increasingly laughable service — by automatically enrolling them in a “test group” unless they choose to opt out.
There are several theaters in East Texas that honor MoviePass, and using the pass at those theaters just got cheaper. A month after lowering the monthly fee to $7.95, the subscription price has fallen by another buck.