Plastic Surgery Marketing Strategies: Top 18 Plastic Surgery Marketing Ideas To Get More Plastic Surgery Leads
As we begin to look ahead to 2023, now is the perfect time to try new plastic surgery marketing strategies for your plastic surgery practice. If you’ve been wondering how to get more plastic surgery leads, we’ve got a ton of things you can try—and it all begins with your plastic surgery website design.
It’s important to try a variety of things when it comes to plastic surgery marketing. Why? Because every plastic surgery practice needs plastic surgery leads to survive—no matter your location or how long you’ve been serving your community. Without a good flow of new plastic surgery leads, it becomes impossible to grow your plastic surgery practice.
But, if you create a system that attracts new clients and delivers new plastic surgery leads to your practice like clockwork, that’s a recipe for:
- More profitable plastic surgery appointments
- Increased revenue for you and your staff
- A dependable way to grow your plastic surgery practice
We know why plastic surgeons need to generate plastic surgery leads, but how can you do it affordably and efficiently? The answer is: good plastic surgery marketing with good plastic surgery website design. If you’ve ever wondered how to get more plastic surgery leads, follow the steps below—and consider working with a plastic surgery marketing agency to grow your plastic surgery practice!
1. Get More Plastic Surgery Leads Through Your Website
If you don’t yet have a website, one of the best things you can do for your practice is to create one. A website acts as your practice’s online storefront—it’s the cornerstone of your online presence and gives potential clients a place to:
- Learn more about your plastic surgery practice
- Read about the plastic surgery services you provide
- See your service area
- Get in touch with you about plastic surgery appointments
- Become a quality plastic surgery lead for your practice
Without a plastic surgery website and professional plastic surgery web design, how are your potential clients going to find your practice on Google? How will they know where to contact you? They won’t.
Without a website, your practice might as well not exist at all. A plastic surgery marketing agency can help you get set up.
2. Use Pay-Per-Click (PPC) and Search Engine Marketing (SEM)
A good PPC and SEM campaign is one of the top plastic surgery marketing ideas that’s been proven time and again to generate quality plastic surgery leads and grow your plastic surgery practice. So, if you’ve been wondering how to get more plastic surgery leads, give this a shot!
While Google is the most popular search engine for these types of campaigns, thanks to its widespread popularity, don’t sleep on Bing. PPC and SEM are great ways to bring in plastic surgery leads.
Still on the fence? Check out these stats:
- For every $1 spent in Google Ads, businesses make an average of $2.
- About 41% of clicks on a search results page go to one of the top 3 paid ads.
- More than 85% of people use the internet to find local plastic surgeons.
- Visitors who come to your website via PPC or SEM are 50% more likely to make a purchase.
Sounds good, right? Reach out to us to learn more about how we can help you create a powerful PPC and SEM campaign that will help you generate quality plastic surgery leads. Plastic surgery marketing companies can also set you up with a professional plastic surgery web design and share other plastic surgery marketing ideas.
3. Always Use Local SEO to Generate Plastic Surgery Leads
Plastic surgery search engine optimization (plastic surgery SEO) is still king in the plastic surgery digital marketing space, which is why plastic surgery SEO is so popular. Plastic surgery search engine optimization is what moves your plastic surgery practice to the top of page 1 on Google and keeps it there. If your campaign is robust enough, plastic surgery SEO alone can generate the majority of your plastic surgery leads (but we still recommend reading the rest of these plastic surgery marketing ideas)!
A good first step is setting up your Google My Practice account. From there, you can advance to backlinking and content marketing.
It’s always a good idea to work with a plastic surgery marketing agency and let an expert in plastic surgeon SEO get you up and running.
4. Use Google’s Local Service Ads to Get More Plastic Surgery Leads
Google’s Local Services ads are a type of pay-per-lead ad, and they appear at the top of the search results page. These ads get about 13.8% of clicks—that means if 50 people in your area search for plastic surgeons, at least 7 of them will click one of those ads and turn into a plastic surgery lead.
How much more money would you make per month with 7 new clients? For an extra boost, consider investing in plastic surgery digital marketing, then use plastic surgeon SEO and a professional plastic surgery web design to hook your potential clients.
5. Get More Plastic Surgery Leads Through Facebook + Instagram
Still wondering how to get more plastic surgery leads? Plastic surgery marketing on Facebook and Instagram can be a cost-effective method for plastic surgery marketing, provided you put the right plastic surgery marketing strategy in place and know how to navigate the ad builders on these platforms.
You can target your ideal plastic surgery clients by their location and other pages they’ve liked—such as your competitors’ pages.
Displaying ads to this audience has the added benefit of creating and boosting awareness of your practice. If people see your logo and your ads all over the place, they’re more likely to remember you when they need a plastic surgeon in the future. If you’ve been wanting to try plastic surgery digital marketing on social media, this is definitely one of the plastic surgery marketing ideas worth trying.
Paired with plastic surgery SEO and professional plastic surgery website design, this is a powerful way to grow your plastic surgery practice. Plastic surgery marketing companies can get you set up.
6. Ad Retargeting Is a Fresh Plastic Surgery Marketing Idea
Have you ever searched for a product online then noticed ads for it following you around the internet? That’s retargeting, and you can do it to help grow your practice.
Retargeting is a great way to keep your plastic surgery practice and website in front of potential clients who have already shown interest by visiting your website. This is one plastic surgery marketing strategy well worth trying, especially if you’re already getting good traffic to your plastic surgery website. Throw in some plastic surgery SEO for an extra visibility boost!
7. Create a Plastic Surgery Facebook Group
Having a dedicated Facebook practice page for your plastic surgery practice is a must, but creating a group page for your practice is a good idea, too. Post helpful content (maybe something you wrote for content marketing!) and interact with group members to start building trust and brand awareness in your audience. Down the road, that trust could turn into plastic surgery leads and help grow your plastic surgery practice.
8. Content Marketing = Plastic Surgery Advertising
Creating content for your ideal clients is a great way to get more plastic surgery leads. Consider writing blog posts and articles that you can post on your plastic surgery website, and make it easy for your audience to share that content on social media.
Here are some topic ideas:
- Aftercare for Different Procedures
- Most Common Plastic Surgery
- 5 Tips for Pre-Surgery Care
As you write these articles, plug your plastic surgery services. Suggest that readers visit a plastic surgeon they can trust and—if you’re affiliated with any certain plastic surgery brands—talk them up!
9. Create Helpful YouTube Videos About Plastic Surgery
YouTube is a popular platform, so why not use it to your advantage? Make an account (it’s free!) and start posting helpful plastic surgery videos. The videos can document your day-to-day activities, product reviews or various pre- and post-op routines. These videos will build your credibility as a plastic surgeon and make it easier for viewers to see that you know what you’re doing and build trust.
In the video description, include your contact information and a link to your plastic surgery website so they can learn more.
10. Email Marketing = Plastic Surgery Advertising, Too!
Email marketing is one of the oldest forms of plastic surgery marketing, and there’s a reason it’s stuck around so long: it works. For every dollar you spend on email marketing for your plastic surgery practice, you’ll make (on average) a $40 return on your investment.
Because most plastic surgery practices overlook the benefits of email marketing, it’s a great lead generation option for your practice. For instance, practices that stay in touch with their ideal clients via email generate 50% more sales-ready plastic surgery leads and spend 33% less money on making sales.
11. How to Get More Plastic Surgery Leads at Conferences
Attending conferences and other industry events should be high on your list of plastic surgery marketing ideas. They not only provide plenty of solutions for how to get more plastic surgery leads, but also let you observe your competition, create new practice partnerships and boost brand awareness among potential clients.
To make the most of your trade show experience, make sure your booth provides something valuable to your audience, such as raffles, giveaways, and other engaging collateral.
Finally, make sure you’re collecting information from visitors and following up to help grow your plastic surgery practice.
12. Reputation Management Affects Your Plastic Surgery Practice
Did you know 85% of people search online to find local plastic surgeons? Those same people are also researching your reputation—what are your past clients saying about the quality of your work? Were your prices fair? Did you deliver on your promises?
Offline, you can use word-of-mouth to your advantage. Ask your satisfied clients if they can think of any neighbors, friends, family, or acquaintances who might need your plastic surgery services. Give them plenty of business cards to pass around, and ask if you can put a temporary sign in their yard with your practice name and phone number.
Online, list your plastic surgery practice on review websites and ask your happy clients to leave a review on Google. Doing so makes it more likely that you’ll get more plastic surgery leads.
13. Make Your Plastic Surgery Advertising Stand Out with a Unique Selling Point
If you want to stand out from your local competitors, your plastic surgery marketing needs a unique selling point. That could be your level of service, your experience in the industry, your competitive prices, your reputation, your employees, your guarantees—anything that sets you apart. Once you’ve figured out your USP, use that selling point in your plastic surgery marketing!
If you’re not sure where to start, take a look at how your competitors are generating plastic surgery leads. What’s their USP, and how can you beat it? What would matter more to your clients and the community you serve? Here are some ideas to get you started:
- Specialized services
- Level of service
Can you think of something else that’s unique to your practice? Maybe your origin story or how you got started? Use it!
14. Co-Market With a Relevant Practice
Co-marketing means you’re teaming up with another practice to share lead generation opportunities. For example, you might want to partner up with a complementary medical provider and offer a discount to clients who use both of your services. In the end, this kind of combined marketing can help grow your plastic surgery practice since you’re both working to generate new plastic surgery leads.
15. Send Out Direct Mailers to Get More Plastic Surgery Leads
Here’s another plastic surgery marketing strategy that’s stood the test of time: direct mailers. Compared to the chaos that is most email inboxes today, old-school mailboxes are seeing a lot less action, which means your letter or postcard is much more likely to be seen and read by potential clients.
According to the Direct Marketing Association, direct mail has an average cost per lead of $51.40 for a general mailing list and $54.10 for postcards. Compare that to what you’re paying on average for plastic surgery leads from other sources to determine if this is a viable solution for you.
16. Increase Referrals to Get More Plastic Surgery Leads
Referrals are a great way to capitalize on word-of-mouth marketing. Offer your existing clients an incentive to refer their friends, families and neighbors to your practice, and give them a discount in return. Since people are far more likely to use a plastic surgeon that a friend recommends to them, this is one of the plastic surgery marketing strategies you shouldn’t pass up.
17. Demonstrate Thought Leadership
Thought leadership helps plastic surgeons demonstrate that they are committed to their mission, innovation, and inclusivity while staying up-to-date on the latent industry trends and developments. Hosting webinars, creating posts for LinkedIn and conference participation are great ways to set yourself apart from the crowd!
18. Don’t Pay for Plastic Surgery Leads If You Don’t Need To
We’ve talked about using HomeAdvisor, Angi, Thumbtack and CraftJack for leads before, and all of them should be treated with caution. While they might deliver a lot of leads to your plastic surgery practice, the quality of those leads often isn’t up to par. Whenever possible, you want to attract quality leads to your plastic surgery website that will turn into paying clients. All too often, lead generation services like HomeAdvisor and Angi just don’t deliver on quality. You’re likely to spend your time chasing down bad leads instead of talking to good ones.
A better alternative for helping grow your plastic surgery practice is using plastic surgery digital marketing. Combined, plastic surgery search engine optimization and professional plastic surgery website design can increase your online visibility and win you more plastic surgery leads.
Sign Up With Townsquare Interactive to Maximize Your Plastic Surgery Marketing Budget
Website design isn’t the only element of an effective plastic surgery marketing campaign, but it is the most important. One of the best things you can do for your practice is to make sure your website has everything it needs to continuously generate plastic surgery leads using the steps above.
Adding other elements to your marketing campaign, such as plastic surgery SEO and reputation monitoring, can strengthen your plastic surgery marketing campaign and help you to generate more plastic surgery leads.
The team at Townsquare Interactive specializes in creating plastic surgery marketing campaigns and plastic surgery website designs that generate plastic surgery leads across the country. All of our plastic surgery website designs feature the elements mentioned above, and our dedicated marketing specialists and teams of experts can provide personalized suggestions for how to take your plastic surgery marketing campaign to the next level.
Click the button below to learn more about plastic surgery marketing strategies built to help grow your practice.