So a new advertising campaign from the Amsterdam arm of Stüssy has created a Facebook page whose model strips off her clothes as the page receives more and more 'Likes'.

“As you can imagine, the model must be suffocating under that many layers of clothing,” said Colin Lamberton, creative director for Arnold Amsterdam, the agency behind the ad. “It is almost a public duty to free her out of this misery, so we are expecting Facebook fans to help out here. Like and undress.”

Click here to see how the campaign is 'progressing'.