Men who try to pick up reporters while they're on the air is officially now a thing.

First, there was this guy, who wouldn't let a fire deter him from trying to score. Then, there's this fella, who showed he has a real way with words.

Now comes this man. Apparently, he's from Croatia and is in Brazil for the World Cup. He took the direct approach by laying a big, fat one on this reporter's cheek.

Brazil may have beaten Croatia in their World Cup opener, but when it comes to bold moves, Croatia looks like it's way ahead.