Shake 'n Bake!  Kurt Busch apparently doesn't have any sponsorship at Talladega this weekend, so he decided to do something to attract a lot of attention to his car in order to help out The Armed Forces Foundation.  And as Ricky Bobby might say, "That.  Just.  Happened!"

The car is being decked out with Ricky Bobby's "Me" theme to help support The Armed Forces Foundation by also drawing attention to a logo on the back of his car which reads, "Text AFF to 50555 to donate $5".

Kurt's girlfriend, Patricia Driscoll, is the head of the Armed Forces Foundation.