Play Pizza Roulette with New Zealand’s ‘Hell Pizza’ Company

A New Zealand-based pizza company, Hell Pizza, has a new advertising campaign targeting people who like a spicy gambling mixed in with their pies.

When you order one their pizzas, one slice of the pie contains “the hottest chilli known to mankind” — but which one? Only one way to find out: Invite a bunch of friends over, and see which one dies.

Would you go for it?