'Braum's is coming' doesn't have quite the same ring to it as 'Winter is coming,' but it's just as exciting for Longview residents.

Braum's has been an East Texas favorite for dairy products and burgers for many years, but currently is only found in Mt. Pleasant, Athens and Tyler.

Tuesday, Longview's Planning and Zoning committee recommended rezoning land downtown near Good Shepherd Medical Center for a restaurant with drive-thru window.

According to the Longview News-Journal, the restaurant was not announced during public hearings. Johnson & Pace Project Manager Travis Crafton said it would be a Braum's.

In addition to the aforementioned burgers and ice cream, Braum's also offers breakfast and a fresh market.